I’ve been using social media since the mid-2000s at least.
I can’t remember how I got started, but today I have accounts I use regularly on LinkedIn, Facebook, Twitter, and Instagram.I cobbled together the basic minimum to get started years ago, then barreled ahead with content and conversations. I never really considered whether these social media accounts reflected my personal and professional brand in any sort of consistent fashion. Well, maybe I looked more seriously at my personal LinkedIn profile but that is about it.
It is time to take a step back and consider my brand and the persona I present in these social media platforms.
Our brands are reflected in the content we share, of course, but the social media platforms offer a place to lay out your brand in a purposeful fashion in the About sections. Each platform offers this place to describe yourself, although some have other names for this section. Each platform has different rules for the length. Are you taking advantage of this space?
I looked at six places: LinkedIn personal and company profiles, Facebook personal and company pages, Twitter and Instagram. I was all over the place. This lack of focus and consistency undermines the hard work we put in to establish my personal and professional brand at The Interview Doctor. We must fix this situation!
I started with the LinkedIn personal profile since this is where I spend most of my time. The first three lines of the About section are the most important. These lines will be visible on just about every platform: mobile, desktop, laptop and tablet.
This is the beginning of my profile About section:
Like Don Quixote, I tilt at the job search process so companies and candidates can make a better talent match. Connect with me at Katherine@InterviewDoc.com or 330-495-2337 to improve your odds. I can’t wait to hear your story!
On the plus side, my contact information is visible, along with a bit of personal energy. I am not sure I like the first line though. I thought I was being clever to reflect my personal frustration with the job search process in the opening lines with that reference to Don Quixote. I discovered that this is sort of an inside joke since many (most?) people have no idea what this reference means.
Wouldn’t it be better to open with keywords so people will really know what I do, rather than share my frustration through an obscure reference?
Here is what I came up with:
Your goal is finding a career that gives you a spring in your step. Our goal is helping you make that happen. Stop sending resumes to black holes disguised as job postings. Learn a better way to find that job you love! Connect with me at Katherine@InterviewDoc.com to improve your odds. I can’t wait to hear your story!
I retained the contact information and the personal energy. I replaced Don Quixote with a statement about what I do and how I can help. Plus, it is chocked full of my keywords like “career,” “job,” “resumes,” and “story.” I accomplish two things in one paragraph!
I used this philosophy and approach to update all the places in LinkedIn, Facebook, Twitter, and Instagram where I have the opportunity to describe myself and my business. Now they are consistent across the board. Don Quixote is gone, which makes me a little sad, but I strengthened my brand and increased my keywords.
What do you think of these changes?
Have you looked at your About sections in a while to see how you represent yourself, your brand, and your offering? Maybe it’s time!
Learn more about using LinkedIn and other tools to find a job – check out The Interview Doctor’s free training, 5 Tips to Kick off a Successful Job Search or Career Transition.