When you think of “brand” what comes to mind? Starbucks? Kleenex? Brands are not just for tangible products any more. Everyone has a brand. You have a brand!
Your brand is what you stand for. It is your reputation, your vision and mission for the world. Your brand still exists even if you are not aware of it based on the impression you leave on people.
In this video Katherine Burik talks about how to know your brand and what to do with it.